Common Goal gGmbH

Common Goal is a global impact movement that exists to unite the football community in tackling the biggest challenges of our times. The movement aims to inspire and mobilise every stakeholder of the football economy to play a meaningful role in serving the wellbeing of our people and planet. To do so, Common Goal provides a simple and impactful mechanism for professional football players, managers, officials, clubs, and other stakeholders, to pledge a minimum of 1% of their earnings to high-impact initiatives that use the game to drive progress towards the Global Goals. The movement’s long-term ambition is to unlock 1% of the entire football industry’s revenues—estimated at €50 billion per year —to establish an intrinsic link between football as a business and football as a tool for social change.